在補習班的招生過程中,常用的電訪或招生話術包括針對家長疑問的回應。這些話術不僅解答了家長的疑慮,更強調了補習班的優勢。從經過學校活動的宣傳和問卷調查,到大班或小班的課程設計,以及和其他補習班的差異,這些話術突顯了補習班的專業和關注學生的態度。同時,補習班希望調查學生的補習狀況,也展示了對學生學習情況的關心。這些話術旨在建立信任,增加家長對補習班的理解,從而提高潛在客戶的試聽率和報名人數。
【家長】疑~你們怎麼有我們家的電話?
【招生人員】我們之前在學校活動(運動會或新生報到時)都會到學校做宣傳和做問卷調查,那時候有跟您說我們有新的課程會跟家裡聯絡。
【家長】你們太大班或太小班
【招生人員(大班)】我們因為學生多,所以資源也比一般區域型小補習班也多,找的老師也是最好的,而且輔導機制也很完善,所以不用擔心學生人數太多的問題。
【招生人員(小班)】我們人數不像站前大班人那麼多,所以學生可以獲得老師較多的關注,課後有問題時也不用像大班級人數過多要等太久,而且我們的老師也是從站前大班請來的名師。
【家長】你們補習班和別家有差別嗎?
【招生人員】我們平時以學校進度複習及加強,平時再以考試了解學生學習狀況,並且要求學生來班唸書並完成作業,這樣等於是報課程並送家教及安親,這是別間補習班做不到的。
【家長】你問這些做什麼?
【招生人員】只是關心一下小朋友,並看看來試聽的話是否會跟現在的課程衝突。
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